While considering your brief, Argent will keep all our creative
and marketing skills in mind – and offer the most appropriate
mix of activity to meet your objectives, budget and timing.
Argent’s creative team considers the bigger picture, thinks beyond the conventional and tests boundaries.
We look after some big brands and repeatedly develop successful material for them. We plan and deliver effective marketing that meets objectives – and we can do the same for you.
To keep brands a step ahead of their competitors, we follow our methodology: Listen, Plan, Deliver, Evaluate.
In the press, online or outdoor (poster sites), well conceived and targeted advertising can be a powerful part of the marketing mix.
We have considerable experience creating and coordinating effective trade and consumer campaigns in the UK, and localised for EMEA markets.
Whether just a teaser campaign or selling off the page, we use proven advertising principles to focus on your proposition and drive leads into your business, with measurable results.
We plan, design and build sharp new websites and microsites, often responsive or integrated with content management systems (CMS) to give you the ability to make changes when you need to.
Our digital design gurus include the latest user experience and search engine optimisation ideas, and can set up and run Pay per Click (PPC) as well as e-marketing campaigns.
There is no effective quick fix: Strategic application of SEO is essential to grow the digital footprint of your business.
By understanding your business and markets, we can recommend and apply an effective SEO package that complements your products and keeps the content relevant to your target audience.
From keyword research and building content to advanced analytics, this will increase website visits and improve natural organic search rankings.
If your business is not engaged with social networking, it should be – because the benefits are clear: You enjoy maximum exposure and clients associate with you on a far more informal level, making them literally more connected.
Likewise you can increase the potential to attract new clients or establish yourself as the go-to resource for a specific product or service. Argent can advise and implement the appropriate extent of social network publicity to best suit your business objectives.
Where customers have asked to receive email updates from you, this should play a regular part of your digital marketing strategy.
Argent support the highest standards of customer data good practice and provide an intuitive but advanced secure email marketing system for clients.
We are ready to advise you on any aspect of e-marketing strategy, design and build your HTML email templates, manage your client data lists and suppressions, deliver your email campaigns through secure servers and provide full post-campaign analytics.
A passion for commercial graphic design drives all of our work.
It’s not just about what you say: The core elements of effective design are a balance of practical layout, typography and colour.
In skilled hands, these can convey strong feelings about your product or service, before the customer has read a word.
For example, Argent can make you or your product appear confident, dynamic or authoritative – in fact any mood to suit
Brand guidelines can keep material looking consistent, but only experienced designers can interpret your brand to release this energy. Clever is only effective if it sells.
Clever is only effective if it sells and only 20% of readers get beyond the headline to read the copy. So if your headlines don’t sell, you’ve lost more than a reader. But if your copy is good, they will devour every word.
From turn of phrase, to tone of voice – the written style and volume of your headlines and copy combine to create an impression that influences how your product or service is perceived.
We tailor copy to appeal to your target audience, the medium and the frame of mind the reader may be in.
We can also include keywords for search engines.
Images can be the most powerful components in any communication, because before a single word is read, they have already left an impression.
Whether you need stunning photography for digital, display or print media, Argent have the resources and experience to portray your business in its best light.
We can provide you with a single image or a photographic portfolio, with studio or art-directed location photography, video and post-production retouching if required.
We design and produce every kind of marketing support material, from printed corporate brochures, annual reports and winning tender proposals, to investor proposals, posters, flyers and leaflets.
Whether you need a catalogue, a customer newsletter, a staff magazine or even a professional presentation – our creative team will plan and deliver the impression you need, quickly and efficiently.
Argent ensure that any marketing material we design for you is printed as intended and we take this role very seriously. The fact is that different printers are good at different things. So for the sake of quality and economy, it is important to use the right team for the job and to recognise where extra care is needed.
Argent have specialist experience in all print technologies and we work closely with selected printers large and small. From offset litho to digital printing and from web offset to screen print and display graphics, we manage the technical side for you, to achieve the very best results possible. After all, your print has our name on it.
In exhibition and display, design meets architecture with a confident use of scale and space to position your brand strongly and gain footfall.
We can highlight your unique selling proposition with bold and striking one-off exhibition stands, portable display panels, lightweight multi-use pop-ups and support materials to place you head and shoulders over your competitors. Then it is over to you…
With its roots in mediaeval heraldry, branding is designed to be recognised from a distance and should be practical enough to work at all sizes and in all media – from the side of a building to the side of a pen.
Your brand is far more than just a logo. It is a distinct combination of impressions that position your business among your competitors, and forms the foundation for all your marketing and communications.
Your logo, the styles and colours of your signage, printed material and online presence, even the way you dress or answer the phone all contribute to your corporate identity or brand personality.
Brand is also used to define hierarchy and imply connection, for example between corporate divisions or among products or product line extensions.
Argent draw upon great experience to create practical logos and brand identities from scratch, to review and rebrand, or conduct complex master branding or sub branding exercises.
Argent Creative Marketing Ltd. is a creative graphic design, marketing and digital agency based on the borders of Surrey, Berkshire and Hampshire.
We design and develop brands, corporate and product logos, printed flyers, leaflets and brochures. We can design and build responsive websites
integrated with content management systems (CMS), provide search engine optimisation (SEO) packages and run pay per click (PPC) campaigns.
We provide copywriting, photography, print and delivery, as well as Direct Mail (DM) and email marketing services. Argent work with clients across
the UK and more locally in London, the home counties, the Thames Valley, M3 and M4 corridors.